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The iconic brand will design and style the squad on European nights, replacing DSquared2 who have held a similar arrangement with the club for the last eight years.
Massimo Osti’s label already holds an iconic place in Manchester street culture, and has been a regular staple in Pep Guardiola’s touchline rotation since moving to the club in 2016.
While C.P. Company has been a mainstay in terrace culture since the late 1970s, the label has made a renewed push in contemporary football culture over the last 18 months – partnering with the likes of Eddie Nketiah, Destiny Udogie and Marco Reus in recent campaigns.
The new partnership is set to begin in the 2024/25 season.
The iconic brand will design and style the squad on European nights, replacing DSquared2 who have held a similar arrangement with the club for the last eight years.
Massimo Osti’s label already holds an iconic place in Manchester street culture, and has been a regular staple in Pep Guardiola’s touchline rotation since moving to the club in 2016.
While C.P. Company has been a mainstay in terrace culture since the late 1970s, the label has made a renewed push in contemporary football culture over the last 18 months – partnering with the likes of Eddie Nketiah, Destiny Udogie and Marco Reus in recent campaigns.
The new partnership is set to begin in the 2024/25 season.
The iconic brand will design and style the squad on European nights, replacing DSquared2 who have held a similar arrangement with the club for the last eight years.
Massimo Osti’s label already holds an iconic place in Manchester street culture, and has been a regular staple in Pep Guardiola’s touchline rotation since moving to the club in 2016.
While C.P. Company has been a mainstay in terrace culture since the late 1970s, the label has made a renewed push in contemporary football culture over the last 18 months – partnering with the likes of Eddie Nketiah, Destiny Udogie and Marco Reus in recent campaigns.
The new partnership is set to begin in the 2024/25 season.
The iconic brand will design and style the squad on European nights, replacing DSquared2 who have held a similar arrangement with the club for the last eight years.
Massimo Osti’s label already holds an iconic place in Manchester street culture, and has been a regular staple in Pep Guardiola’s touchline rotation since moving to the club in 2016.
While C.P. Company has been a mainstay in terrace culture since the late 1970s, the label has made a renewed push in contemporary football culture over the last 18 months – partnering with the likes of Eddie Nketiah, Destiny Udogie and Marco Reus in recent campaigns.
The new partnership is set to begin in the 2024/25 season.
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