The Weeknd has finally revealed when the world will see his collaboration with PUMA.

After he was announced an ambassador and creative collaborator for PUMA in September 2016, the world has been waiting for the first taste of PUMAXO and after months of speculation, The Weeknd has revealed his first sneaker will drop on August 24th.

The 'Puma Parallel' has been revealed as The Weeknd's first signature sneaker drop from their association. The shoe is said to be a hybrid inspired by military boots and high-top sneakers.

The Parallel will drop in a cream/white colourway and features XO branding on the tongues and outsole.