In 1997, Nike marked the beginning of a new era by presenting the Air Max 97, a model which has become one of the most popular sneakers in the world.

Twenty years later and now the uniform of many youth cultures, Nike is ready to renew their the vows of this love story with the Air Max 97 Ultra.

The Air Max 97 Ultra represents a new concept of comfort and style, in which the clean lines and design we fell in love with are proposed in an utility-chic key with new technical improvements and details that meet the dynamic taste of today. A lighter silhouette and new levels of AirSole PSI provide a better walk, suited to the lifestyle of those who choose to wear Air Max 97 Ultra.

Zalando pays tribute to the Air Max 97 Ultra in an edgy editorial depicting the new-wave attitude the new updates represents.

Talents: Chiara Capitani and Andrea FaccioPhotography: Vincenzo Schioppa for nss factoryMUA: Guia Bianchi