Gosha Rubchinskiy Blends Sportswear and Rave Culture for SS18 Collection

The Russian streetwear designer teams with adidas Football.

January 3rd 2018

Gosha Rubchinskiy continues to blend fashion and football.

Taking high-end streetwear sensibilities to the pitch once again, the Russian designer teams with longtime collaborators adidas to fuse the beautiful game with another famous import, rave culture.

Speaking to Vogue, Rubchinskiy said: “Football, music, nightlife, fashion—all help to unite people,: and as a result his clothing is a “mix of sportswear with a nightclub rave feeling.”

Serving as inspiration for this collection, Saint Petersburg, the former capital of Russia, was the city that brought football to Russia through the British ambassadors formerly stationed there in the 19th century, but also boasts a vibrant electronic music scene which crossed over from Germany after the fall of the Berlin Wall in 1989.

The Gosha Rubchinskiy x adidas SS18 collection drops online at Dover Street Market London on 6th January.