Diadora Launches 'Powered By Defiance' Campaign for SS18

SUPPORTED BY

Featuring throwback pieces, glitchy visuals and bubbling talent IAMDDB.

Feb 20, 2018
Jacob Davey
Words by
Photography by

Diadora has launched its Spring/Summer 2018 campaign, 'Powered by Defiance,' which champions passion, authenticity, and courage through the lens of today’s youth.

The campaign features Manchester’s brightest talents in IAMDDB, who joins in the high-octane visual campaign.  This season’s collection embodies the victories of the past the dreams of the future through classic pieces, including the brand’s B.Elite trainer. The new men’s tracksuit features monochrome polycotton with gold detailing as well as a new, fitted trackie bottom for a contemporary slant. For her, Diadora is dropping a range of watercolour pastel apparel including the sport dress and tapered tracksuit.

The collection's teaser video captures the spirit of resistance with two street squads competing on skateboards, BMX's, urban tennis, and freestyle football. Watch the glitchy visuals for the campaign below.

https://youtu.be/KFzEV3nZeM8

No items found.
No items found.

Diadora Launches 'Powered By Defiance' Campaign for SS18

Featuring throwback pieces, glitchy visuals and bubbling talent IAMDDB.

Feb 20, 2018
Jacob Davey
Words by
Photography by

Diadora has launched its Spring/Summer 2018 campaign, 'Powered by Defiance,' which champions passion, authenticity, and courage through the lens of today’s youth.

The campaign features Manchester’s brightest talents in IAMDDB, who joins in the high-octane visual campaign.  This season’s collection embodies the victories of the past the dreams of the future through classic pieces, including the brand’s B.Elite trainer. The new men’s tracksuit features monochrome polycotton with gold detailing as well as a new, fitted trackie bottom for a contemporary slant. For her, Diadora is dropping a range of watercolour pastel apparel including the sport dress and tapered tracksuit.

The collection's teaser video captures the spirit of resistance with two street squads competing on skateboards, BMX's, urban tennis, and freestyle football. Watch the glitchy visuals for the campaign below.

https://youtu.be/KFzEV3nZeM8

No items found.
No items found.

Related

News

Diadora Launches 'Powered By Defiance' Campaign for SS18

Featuring throwback pieces, glitchy visuals and bubbling talent IAMDDB.

Words by
Jacob Davey
Feb 20, 2018
Photography by
Example of image caption
Image caption goes here

Diadora has launched its Spring/Summer 2018 campaign, 'Powered by Defiance,' which champions passion, authenticity, and courage through the lens of today’s youth.

The campaign features Manchester’s brightest talents in IAMDDB, who joins in the high-octane visual campaign.  This season’s collection embodies the victories of the past the dreams of the future through classic pieces, including the brand’s B.Elite trainer. The new men’s tracksuit features monochrome polycotton with gold detailing as well as a new, fitted trackie bottom for a contemporary slant. For her, Diadora is dropping a range of watercolour pastel apparel including the sport dress and tapered tracksuit.

The collection's teaser video captures the spirit of resistance with two street squads competing on skateboards, BMX's, urban tennis, and freestyle football. Watch the glitchy visuals for the campaign below.

https://youtu.be/KFzEV3nZeM8

No items found.
No items found.

Diadora Launches 'Powered By Defiance' Campaign for SS18

Featuring throwback pieces, glitchy visuals and bubbling talent IAMDDB.

Feb 20, 2018
Jacob Davey
Words by
Photography by

Diadora has launched its Spring/Summer 2018 campaign, 'Powered by Defiance,' which champions passion, authenticity, and courage through the lens of today’s youth.

The campaign features Manchester’s brightest talents in IAMDDB, who joins in the high-octane visual campaign.  This season’s collection embodies the victories of the past the dreams of the future through classic pieces, including the brand’s B.Elite trainer. The new men’s tracksuit features monochrome polycotton with gold detailing as well as a new, fitted trackie bottom for a contemporary slant. For her, Diadora is dropping a range of watercolour pastel apparel including the sport dress and tapered tracksuit.

The collection's teaser video captures the spirit of resistance with two street squads competing on skateboards, BMX's, urban tennis, and freestyle football. Watch the glitchy visuals for the campaign below.

https://youtu.be/KFzEV3nZeM8

No items found.
No items found.