Kim Jones Drops a Reimagined Nike Mercurial Superfly 360 Exclusively for Cristiano Ronaldo

SUPPORTED BY

Feline redesign.

Mar 2, 2018
Jacob Davey
Words by
Photography by

Legendary designer Kim Jones has designed a new Nike Mercurial Superfly 360 with a new all-over, Cheetah-print upper designed for the fastest players in the game.

Jones fuses his own personal tale into the new silhouette — inspired by both growing up in Africa as much as London's iconic punk attitude — to create the feline redesign of the Mercurial Superfly 360. Kim Jones' name also features on the back of the Mercurial model's 'M' logo on the heel.

Speaking about his inspiration behind the silhouette, Jones said, “I grew up in Africa and have always admired the strength of animals,” says designer Kim Jones, who followed his hydrogeologist father to Kenya and Botswana as a youth. Fittingly, it also drove an interest in speed. “The cheetah is the fastest land animal, so it makes complete sense as an inspiration for me.”

Jones also spoke about the wider power of football after being tasked to reimagine the Superfly, “Football gives young people a common goal and allows them to be a part of the community, connecting with the rest of their community in real life on the field rather than just digitally.”

Keep your eyes out for an on-field look at the boots this Tuesday, as Cristiano Ronaldo is planning to wear the boots in Real Madrid's all-important second leg Champions League clash with PSG.

The boot will be available exclusively at Nike Store Paris Champs Elysees and on nike.com during halftime of the match.

No items found.
No items found.

Kim Jones Drops a Reimagined Nike Mercurial Superfly 360 Exclusively for Cristiano Ronaldo

Feline redesign.

Mar 2, 2018
Jacob Davey
Words by
Photography by

Legendary designer Kim Jones has designed a new Nike Mercurial Superfly 360 with a new all-over, Cheetah-print upper designed for the fastest players in the game.

Jones fuses his own personal tale into the new silhouette — inspired by both growing up in Africa as much as London's iconic punk attitude — to create the feline redesign of the Mercurial Superfly 360. Kim Jones' name also features on the back of the Mercurial model's 'M' logo on the heel.

Speaking about his inspiration behind the silhouette, Jones said, “I grew up in Africa and have always admired the strength of animals,” says designer Kim Jones, who followed his hydrogeologist father to Kenya and Botswana as a youth. Fittingly, it also drove an interest in speed. “The cheetah is the fastest land animal, so it makes complete sense as an inspiration for me.”

Jones also spoke about the wider power of football after being tasked to reimagine the Superfly, “Football gives young people a common goal and allows them to be a part of the community, connecting with the rest of their community in real life on the field rather than just digitally.”

Keep your eyes out for an on-field look at the boots this Tuesday, as Cristiano Ronaldo is planning to wear the boots in Real Madrid's all-important second leg Champions League clash with PSG.

The boot will be available exclusively at Nike Store Paris Champs Elysees and on nike.com during halftime of the match.

No items found.
No items found.

Related

News

Kim Jones Drops a Reimagined Nike Mercurial Superfly 360 Exclusively for Cristiano Ronaldo

Feline redesign.

Words by
Jacob Davey
Mar 2, 2018
Photography by
Example of image caption
Image caption goes here

Legendary designer Kim Jones has designed a new Nike Mercurial Superfly 360 with a new all-over, Cheetah-print upper designed for the fastest players in the game.

Jones fuses his own personal tale into the new silhouette — inspired by both growing up in Africa as much as London's iconic punk attitude — to create the feline redesign of the Mercurial Superfly 360. Kim Jones' name also features on the back of the Mercurial model's 'M' logo on the heel.

Speaking about his inspiration behind the silhouette, Jones said, “I grew up in Africa and have always admired the strength of animals,” says designer Kim Jones, who followed his hydrogeologist father to Kenya and Botswana as a youth. Fittingly, it also drove an interest in speed. “The cheetah is the fastest land animal, so it makes complete sense as an inspiration for me.”

Jones also spoke about the wider power of football after being tasked to reimagine the Superfly, “Football gives young people a common goal and allows them to be a part of the community, connecting with the rest of their community in real life on the field rather than just digitally.”

Keep your eyes out for an on-field look at the boots this Tuesday, as Cristiano Ronaldo is planning to wear the boots in Real Madrid's all-important second leg Champions League clash with PSG.

The boot will be available exclusively at Nike Store Paris Champs Elysees and on nike.com during halftime of the match.

No items found.
No items found.

Related

Kim Jones Drops a Reimagined Nike Mercurial Superfly 360 Exclusively for Cristiano Ronaldo

Feline redesign.

Mar 2, 2018
Jacob Davey
Words by
Photography by

Legendary designer Kim Jones has designed a new Nike Mercurial Superfly 360 with a new all-over, Cheetah-print upper designed for the fastest players in the game.

Jones fuses his own personal tale into the new silhouette — inspired by both growing up in Africa as much as London's iconic punk attitude — to create the feline redesign of the Mercurial Superfly 360. Kim Jones' name also features on the back of the Mercurial model's 'M' logo on the heel.

Speaking about his inspiration behind the silhouette, Jones said, “I grew up in Africa and have always admired the strength of animals,” says designer Kim Jones, who followed his hydrogeologist father to Kenya and Botswana as a youth. Fittingly, it also drove an interest in speed. “The cheetah is the fastest land animal, so it makes complete sense as an inspiration for me.”

Jones also spoke about the wider power of football after being tasked to reimagine the Superfly, “Football gives young people a common goal and allows them to be a part of the community, connecting with the rest of their community in real life on the field rather than just digitally.”

Keep your eyes out for an on-field look at the boots this Tuesday, as Cristiano Ronaldo is planning to wear the boots in Real Madrid's all-important second leg Champions League clash with PSG.

The boot will be available exclusively at Nike Store Paris Champs Elysees and on nike.com during halftime of the match.

No items found.
No items found.