Nike and Kim Jones Launch Slick “Football Reimagined” Collection
London's 70's punk scene inspired the new football range.
Image via Nike
Nike and Kim Jones have linked up for a forward-thinking new collection which focusses on ‘subversion.’
Featuring detailing which sees the Swoosh and the number 11 featured across a predominanlty all-black design, the football kit Rather than look at the football kit “nods to the heyday of London’s Kings Road,” where Jones blends “avant-garde tailoring with sport tech.”
Speaking on the new collection, Jones said, “That whole punk era was all about proportions that gave power to the wearer. I was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new.”
There’s also a new pair of hybrid sneakers in the collection – with Jones revealing the silhouettes to Nike: “I was looking at the silhouette of the Mercurial along with my three favorite Nike shoes: The Footscape, the Vandal and the Air Max 97. Combining these into one shoe is an homage to punk, but with a super-slick end product.”
Check out some images of the new Kim Jones x Nike football range below.
The Nike x Kim Jones “Football Reimagined” collection launches June 7 on nike.com and at select Nike shops globally.
