The NBA is taking over a small corner of West London this weekend to celebrate all things basketball and street culture with an amazing pop-up space.
NBA Crossover is the event that showcases how the worlds of basketball, style and music collide via a series of exhibitions, multimedia instalments and panel discussions featuring some of the brightest names in sport and culture today. This year's edition takes place at Westfield London and gives basketball fans a taste of the NBA ahead of its return to London for the Global Game in 2019.
Headlining the three-day event is appearances from Atlanta Hawks star John Collins, who averaged 10.5 points, 7.3 rebounds and 1.1 blocks per game last season, securing a spot on the NBA’s All-Rookie second team. Crossover also sees a collection of the hardest retro NBA jerseys of all time, a curation of fire sneakers, free barber services from Foot Locker and a gaming suite showcasing the all-new NBA 2K19.
We went behind-the-scenes at NBA Crossover before it opened to the public. Take a look at what's in-store for you this weekend by checking out the photos below.
NBA Crossover is located at Westfield London, Ariel Way Shepherds Bush, London, W12 7GF from August 10-12. To register to attend the free event and receive key information, fans can visit NBA.com/CrossoverLondon