adidas Shut Down a Chicken Shop in East London to Launch the New Glitch Boot

Hard work tastes so good.

September 17th 2018

Last Thursday, adidas Football shut down a chicken shop in Hackney to celebrate the launch of their new Glitch boots.

Lucky fans queued up outside the rebranded ‘Glitch’ takeaway shop to get their hands on adidas’ two tasty-looking silhouettes, which were served out of specially designed chicken box style packaging.

The Glitch models arrive in two new heat and light-reactive editions that offer an enhanced fit like no other boot, with both models served up for free to hungry customers by staff dressed in bespoke Glitch staff uniform.

After fans got their fix, Headie One rolled through to shell down his heavy artillery of hits from his game-changing ‘The One Two’ mixtape and street anthem “Know Better” in the packed-out shop. Check out the best of the action below.