adidas and Juventus Usher in a New Era with a Cold Home Kit That Breaks 116 Years of Tradition

Juve are looking to the future ⚡️

May 12th 2019

adidas and Juventus just dropped the club’s new home kit for 2019/20 and it’s a design that breaks new ground.

After 116 years of wearing iconic black and white stripes, Juve’s new home kit sees a bold switch to a half-and-half design that represents a progressive new era for Italy’s most decorated football club.

The club’s storied history inspires the new design, with black and white blocks united
by a single pink stripe running through the middle, injecting a sharp punch of colour while nodding to the past – pink was the very first colour the club played in.

The fresh take on the club’s jersey is a further sign that Juventus are hot on Paris Saint-Germain’s trail as the most fashion-forward club in football. Earlier this year, the club launched its first streetwear collection and more recently, it’s been reported that Palace could collab with the club for this coming season.

Get a closer look at the new Juventus kit – fronted by players from the men’s and women’s team including Eni Aluko – in the shots below. The Juventus jersey is available at adidas.com from May 12th.

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