The US Women’s Football Shirt Has Broken a Nike Sales Record to Become the Brand's Bestselling Jersey

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Unprecedented ?

Jul 2, 2019
Jacob Davey
Words by
Photography by

Nike have announced that the USA Women's home jersey is now their bestselling shirt of all time in one season sales.

Outselling kits such as Nigeria's era-defining and massively hyped 2018 World Cup jersey alongside ever-popular shirts such as Brazil and Barcelona, the USA Women's shirt has become the highest-selling jersey sold in one season on Nike's website.

“The USA Women’s home jersey is now the No. 1 soccer jersey, men’s or women’s, ever sold on Nike.com in one season,” said Nike CEO Mark Parker. “The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions,” he added.

The figures emphasise the rise in the popularity of the women's game globally, with Nike also becoming the biggest seller of bras in Northern America for the first time in the brand’s history, as well as increasing wholesale revenues in the women's segment by 11%, up to about $7.4 billion this year.

Parker continued, “It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike". The brand have no plans in slowing down on prioritising women's sport, with VP GM of Nike Women’s in Europe, the Middle East, and Africa stating that serving women will continue to be a priority. “You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.”

The USWMNT take on England in tonights World Cup Semi Final in Lyon, where the Lionesses will be looking to go one further than the men’s side did in Russia last year. The USA head into the game as firm favorites, looking to lift the World Cup for a record fourth time in France.

Check out our list of the waviest women's World Cup shirts here, and in other football shirt news, Nike have linked up with model and activist Adwoa Aboah to drop a jersey celebrating women in sport.

No items found.
No items found.

The US Women’s Football Shirt Has Broken a Nike Sales Record to Become the Brand's Bestselling Jersey

Unprecedented ?

Jul 2, 2019
Jacob Davey
Words by
Photography by

Nike have announced that the USA Women's home jersey is now their bestselling shirt of all time in one season sales.

Outselling kits such as Nigeria's era-defining and massively hyped 2018 World Cup jersey alongside ever-popular shirts such as Brazil and Barcelona, the USA Women's shirt has become the highest-selling jersey sold in one season on Nike's website.

“The USA Women’s home jersey is now the No. 1 soccer jersey, men’s or women’s, ever sold on Nike.com in one season,” said Nike CEO Mark Parker. “The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions,” he added.

The figures emphasise the rise in the popularity of the women's game globally, with Nike also becoming the biggest seller of bras in Northern America for the first time in the brand’s history, as well as increasing wholesale revenues in the women's segment by 11%, up to about $7.4 billion this year.

Parker continued, “It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike". The brand have no plans in slowing down on prioritising women's sport, with VP GM of Nike Women’s in Europe, the Middle East, and Africa stating that serving women will continue to be a priority. “You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.”

The USWMNT take on England in tonights World Cup Semi Final in Lyon, where the Lionesses will be looking to go one further than the men’s side did in Russia last year. The USA head into the game as firm favorites, looking to lift the World Cup for a record fourth time in France.

Check out our list of the waviest women's World Cup shirts here, and in other football shirt news, Nike have linked up with model and activist Adwoa Aboah to drop a jersey celebrating women in sport.

No items found.
No items found.

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The US Women’s Football Shirt Has Broken a Nike Sales Record to Become the Brand's Bestselling Jersey

Unprecedented ?

Words by
Jacob Davey
Jul 2, 2019
Photography by
Example of image caption
Image caption goes here

Nike have announced that the USA Women's home jersey is now their bestselling shirt of all time in one season sales.

Outselling kits such as Nigeria's era-defining and massively hyped 2018 World Cup jersey alongside ever-popular shirts such as Brazil and Barcelona, the USA Women's shirt has become the highest-selling jersey sold in one season on Nike's website.

“The USA Women’s home jersey is now the No. 1 soccer jersey, men’s or women’s, ever sold on Nike.com in one season,” said Nike CEO Mark Parker. “The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions,” he added.

The figures emphasise the rise in the popularity of the women's game globally, with Nike also becoming the biggest seller of bras in Northern America for the first time in the brand’s history, as well as increasing wholesale revenues in the women's segment by 11%, up to about $7.4 billion this year.

Parker continued, “It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike". The brand have no plans in slowing down on prioritising women's sport, with VP GM of Nike Women’s in Europe, the Middle East, and Africa stating that serving women will continue to be a priority. “You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.”

The USWMNT take on England in tonights World Cup Semi Final in Lyon, where the Lionesses will be looking to go one further than the men’s side did in Russia last year. The USA head into the game as firm favorites, looking to lift the World Cup for a record fourth time in France.

Check out our list of the waviest women's World Cup shirts here, and in other football shirt news, Nike have linked up with model and activist Adwoa Aboah to drop a jersey celebrating women in sport.

No items found.
No items found.

Related

The US Women’s Football Shirt Has Broken a Nike Sales Record to Become the Brand's Bestselling Jersey

Unprecedented ?

Jul 2, 2019
Jacob Davey
Words by
Photography by

Nike have announced that the USA Women's home jersey is now their bestselling shirt of all time in one season sales.

Outselling kits such as Nigeria's era-defining and massively hyped 2018 World Cup jersey alongside ever-popular shirts such as Brazil and Barcelona, the USA Women's shirt has become the highest-selling jersey sold in one season on Nike's website.

“The USA Women’s home jersey is now the No. 1 soccer jersey, men’s or women’s, ever sold on Nike.com in one season,” said Nike CEO Mark Parker. “The exposure is driving outstanding sell-through in kits, high-performance bras and lifestyle extensions,” he added.

The figures emphasise the rise in the popularity of the women's game globally, with Nike also becoming the biggest seller of bras in Northern America for the first time in the brand’s history, as well as increasing wholesale revenues in the women's segment by 11%, up to about $7.4 billion this year.

Parker continued, “It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike". The brand have no plans in slowing down on prioritising women's sport, with VP GM of Nike Women’s in Europe, the Middle East, and Africa stating that serving women will continue to be a priority. “You’re going to see more and more of Nike looking at making sure that women, whatever sport they play, have the right product to play confidently in.”

The USWMNT take on England in tonights World Cup Semi Final in Lyon, where the Lionesses will be looking to go one further than the men’s side did in Russia last year. The USA head into the game as firm favorites, looking to lift the World Cup for a record fourth time in France.

Check out our list of the waviest women's World Cup shirts here, and in other football shirt news, Nike have linked up with model and activist Adwoa Aboah to drop a jersey celebrating women in sport.

No items found.
No items found.