maharishi set the streets on fire this weekend as they celebrated the launch of their Tribeca flagship with an exclusive Nike Air Max 90.
In the past two weeks maharishi has performed an effortless demonstration of how to keep a brand hot, launching their slick fall/winter 2019 lookbook, opening their newest flagship store in Tribeca, and rounding it all off with a class celebration in the form of a very special Nike Air Max 90.
Earlier this year fans were treated to a showcase of what a partnership between Nike and maharishi would have to offer, with the Nike By You platform opened up to consumers for unique takes of the Air Force 1 High, Air Force 1 Low, and Air Max 270 Bowfin. Customisation options delivered iconic graphics and camouflage prints from within the arsenal against a canvas of front-facing silhouettes, providing a coupling that would go on to form the basis of their latest endeavour.
This time around a true 90s icon takes centre stage as the Air Max 90 gets an organic refitting through the use of maharishi’s ongoing usage of natural dye processing and organically produced materials. Through the carefully selected fabrication and the use of maharishi’s signature Olive colouring, and details coloured to match the new store’s woodwork, this release truly speaks to the foundations of the brand.
Raffles hosted exclusively via maharishi for both New York and London start on August 19th, with winners notified on August 21st. Head over to maharishi to enter for your chance to win now.