Levi’s iconic red tab takes on a new life as Liverpool Football Club launches their second collaboration with the heritage denim brand.
In 2018, Levi’s was announced as the official denim partner for Liverpool FC, offering up a concise collection of signature lines that put the focus on the deep red colouring of their branded tabs.
The collection was presented with an overall subtle approach to their first outing, with small co-branded details across each piece of apparel. For their 2019 selection the approach has been scaled up significantly, putting the spotlight on the club’s world-famous ‘You’ll Never Walk Alone’ anthem, alongside the LFC crest, and the partnerships ‘Red, It’s in Our Fabric’ tagline. Each of the varied graphic branding options appears across t-shirts, sweaters, and the ever-popular 511 and 721 denim jeans for Men and Women respectively.
The Levi’s x Liverpool FC collection is available now Levi’s – check out the collection below.
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