Liverpool Confirmed for Nike Kit Deal After Club Wins Trial Against New Balance

Officially Nike Boyz ✅

October 25th 2019

Liverpool have won their high-profile court battle with kit supplier New Balance, paving the way for a new multi-million-pound deal with Nike from the 2020-21 season.

Liverpool were being sued in the High Court by New Balance after being accused of refusing to honour their “matching clause” of their current £40m-a-year deal, which expires in May 2020.

But today, the judge dismissed New Balance’s case, which means Nike will officially become Liverpool’s kit sponsor from the 2020-21 season. A club statesman said, “The club is pleased with the judge’s decision to rule in favour of the club following the legal dispute with our current kit supplier, New Balance. We will continue with New Balance for the current season, in combination with preparing next season’s Liverpool kits with our new supplier.”

The landmark new deal will see Liverpool agree a five-year deal with Nike – who have already spent close to £6million on kit design. The club will reportedly receive support from high-profile Nike talent such as Drake, Serena Williams and LFC shareholder LeBron James to support the new deal, which will see Liverpool pocket 20% of all shirt sales worldwide.

LeBron James – a well-known friend of Kylian Mbappe (*cough cough*), acquired a 2% stake in LFC in 2011 for $6.5M, which is now estimated to be worth $32M. The LA Laker was seen as key figure by the LFC hierarchy in helping Liverpool break the Chinese market due to the popularity of the NBA in the nation.

It’s the first time ever that Nike and Liverpool have worked together on kit manufacturing, with the brand keen to establish a presence in the north of England after PUMA took over Manchester City’s kit deal from the start of the 2019-20 season.