Nike Celebrate Black British Athletes with New Black History Month Initiatives
Taking place throughout October.
Nike have kicked off its celebration of Black History Month UK by recognising black British athletes and their contribution to sport, with a long term commitment to create change and inspire the next generation of black British athletes.
To celebrate, Nike linked up with Raheem Sterling, Tammy Abraham and and Marcus Rashford to launch a wavey new training jersey that England have been wearing in their training before their EURO 2020 qualifiers against Czech Republic and Bulgaria.
Throughout the month, Nike will celebrate black British athletic performance and contribution to sport in a bespoke photography exhibition at NikeTown London. A partnership with Black In The Day will invite the community to share their stories through the brand’s 1948 space in Bateman’s Row, Shoreditch.
Nike will continue to create further dialogue and spark conversation by working with long-term partners such as Chelsea FC, Tottenham Hotspur, The FA, The Premier League and more throughout Black History Month, with an aim to create pathways and opportunities for future generations for BAME youth in London.
Alongside this, Nike have continued their commitment to working with long-term partners such as youth football charity Football Beyond Borders, and Croydon boxing academy Gloves not Gunz. Nike will also be developing a partnership with Sported over the next 12 months – which will see them mentor 12 entrepreneurial young Londoners. You can apply to enter Sported here.
In related news, Wilfried Zaha has just received a ‘Best of Africa’ Award for his work helping charities and schools in the Ivory Coast.