Sportswear Goes Luxe: Russell Athletic x Selfridges

Sportswear heritage hits new heights ?

November 19th 2019

Sportswear heritage reaches new heights as Russell Athletic connects with Selfridges on their latest RAX collection.

We have Russell Athletic’s Benjamin Russell Jr to thank for one of streetwear’s staple apparel lines with the crewneck sweatshirt, introduced to the world all the way back in 1920. Following the invention of this pivotal product line, Russell Athletic would go on to collaborate on quality sweatshirts for an array of sporting teams, quickly rising to the top spot of heritage sportswear design, and becoming one of the biggest household names the industry has ever seen. Fast forward almost 100 years and the brand is still going strong, now reaching new heights as they launch their latest collaboration alongside the world’s leading department store, Selfridges. Developed as a 19-piece collection made from 500gsm dry organic loopback jersey, the RAX (Russell Athletic ‘X’) Selfridges Pre-2020 drop features a range of original silhouettes with vintage detailing and luxe quality.

RAX x Selfridges is available instore and online now via Selfridges.