Raheem Sterling and Nike Announce New Initiative to Transform Grassroots Football in the Baller’s Home Borough of Brent

Raheem Sterling is building a brighter future for the next generation 💫

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December 16th 2019

Raheem Sterling is one of the most influential athletes of his generation and in a new partnership with Nike, he’s helping to create a brighter future for young ballers in his home borough of Brent.

The England international is launching a new programme to transform grassroots football in the area that made him, establishing coaching clinics for schools in the borough that don’t have official football coaches – thereby improving access to the beautiful game and potentially creating a new generation of gifted players like Raheem.

Alongside Brent Schools Football Association, Sterling and Nike will also support the involvement of a Brent Schools football team in the London Youth Games – reigniting the very squad that made Raheem fall in love with the game.

We joined Raheem Sterling in Brent – as he filmed a new Just Do It spot with Nike – to create an exclusive film that takes a deeper look at Raheem’s legacy and why it means so much to give back to the community that made him:

“I just feel if people and kids around areas like this have full belief in themselves, I know that there’s more in this world. Everything is possible. Once you put your dedication and your time into something that you truly believe you’re good at, you will succeed.”

Watch the full ‘Dream For The Next You’ film on the player above.