Nike’s New “110” Air Max 95 Pays Homage to London’s Sneaker Community

These are cold ❄️

February 24th 2020

Since its inception in ’95, Nike’s Sergio Lozano-designed Air Max 95 silhouette was nicknamed by its UK fans with the “110” moniker as this was the original price tag – and this latest iteration is a homage to its 25 years of popularity within the city’s community.

Paying homage to London’s architecture and landscape, the hard new design on the ‘110’ features a grey transition with materials of mesh, suede, and leather before it hits some more earthy beiges which correlate to cobble, concrete, and brick textures.

“110” embroidery is seen on the sneaker’s tongue, with the insole graphics featuring “Air Max 95” branding reworked into elevated font on one of the waviest reworking of the 95 we’ve seen to date.

The Air Max 95 “110” will be dropping as a Footpatrol and SNEAKRS worldwide exclusive soon – keep it locked to VERSUS for more release info in the next fee weeks. In other sneaker news, Supreme are reportedly cooking up an Air Max Plus collab with the Swoosh.