KLABU just dropped off a wavy new collection for the 2020/21 season, with proceeds supporting the brand’s mission of bringing sport to refugee camps around the world.
Inspired by seeing a refugee team compete at the Olympics for the first time in 2016, KLABU’s founders – based in Amsterdam and Kenya – wanted to find a structural solution to the lack of opportunities for young athletes in refugee camps by providing more access to sports they love. The first KLABU clubhouse opened last year in the Kalobeyei Refugee Settlement in Kenya, home to 36,000 refugees from 13 different African countries.
It’s a place where people come together and play sport – including football, basketball, and more – and now serves more than 10,000 athletes. Athletes soon started calling the place their ‘klabu’, which means club in Swahili.
KLABU Sportswear helps to fund the non-profit’s mission to open more clubhouses for other vulnerable communities, and the new collection includes two vibrant football jerseys, tees and KLABU footballs.
Partnering with new sponsor Avery Dennison for the first time, the KLABU ‘One Club’ jersey drops in two colourways. The first sees a hypnotic all-over chevron print highlighted in ‘Midnight Navy/Volt’, and the second clean jersey comes in ‘Black/Bright Marigold’.
Avery Dennison was integral in the launch of KLABU’s first home and away kits supplying trims, badges and heat transfers to adorn the already strikingly designed range. The brand is already the names and number supplier for The Premier League, Real Madrid, Barcelona and Bayern Munich.
Get a closer look at the new KLABU collection below, and find out more about the KLABU mission here.