Jameson Irish Whiskey and Nowhere FC, the world's waviest virtual football club, have combined to drop a hard new collection of jerseys and accessories to celebrate St. Patrick's Day 2021.
The collaboration seamlessly blends the aesthetics and history of Jameson and St. Patrick's Day with Nowhere FC's trademark tie dye aesthetics, with the colours and motifs across the collection inspired by Ireland's worldwide cultural celebration.
With March 17th now marked by communities all over the world, Jameson wanted to link up with a football club that's truly borderless – and with Nowhere FC's "Always at Home" motto, there's no better partner.
The Jameson x Nowhere FC home shirt is an all-over volt colourway with three black horizontal accents on the jersey's bottom half, representing Jameson's triple distillation process. The iconic 'Fly Nowhere' sponsor features on the chest, with the Irish flag appearing in place of a traditional manufacturer logo. On the back of the shirt these colours have been extended to the distinct Nowhere FC checkerboard graphic, which has been updated with the two stars and anchor from the Jameson Family Crest of Arms.
The away shirt is short-sleeved and reinterprets the beloved Irish flag. Like the home shirt, the Irish flag and 'Fly Nowhere' sponsor adorns the front, with Jameson branding on the sleeve. The shirt also has woven jacquard taping in Jameson colours and the checkerboard graphic on the back.
The goalkeeper jersey drops in a psychedelic magenta, dark purple, red-orange and neon yellow tie-dye colourway, that's a nod to the 1995-96 Republic of Ireland GK jersey. The orange and green Nowhere FC crest is placed in the centre of the shirt with the Irish flag moved to the left sleeve. The 'Fly Nowhere' and Jameson branding are again in gold, matching the ‘John Jameson & Sons’ signature and Est. 1780, the year that John Jameson founded his whiskey company, on the back of the shirt.
Each shirt features a bespoke Jameson and Nowhere FC patch on the front bottom right, and the lucky number 7 – a reference to the luck of the Irish. Bonus Jameson Nowhere FC stickers will also be included with every shirt purchase.
The collection is completed with accessories inspired by football memorabilia and fan culture. Two co-branded scarves drop with aesthetics inspired by the home and away shirts, and two bucket hats are available in green and black featuring the Jameson x Nowhere FC crest. Fans will also be able to purchase a Jameson Nowhere FC bar towel, a light-hearted reference to the natural home of the Jameson bottle, and a Jameson Nowhere FC pin badge.