adidas and Juventus’ 2021/22 Away Strip Pays Homage to Turin’s Club Culture

Disco inferno ✨

July 26th 2021

adidas and Juventus have just dropped off the club’s 21/22 away kit, with the underground music culture of Turin influencing the club’s new fit for the road next season.

The shirt combines a clean black base and is accented with colourful lineal accents, which have been engineered into the fabric to represent the luminous lights of club venues and festivals and nodding to iconic Juventus kit colourways from the past.

The shirt is complemented by orange and pink iridescent 3-stripes on the shoulders – the first time that adidas has used this technology in its football shirts – to create a low-key shimmering pop on the collar.

The new jersey is made with PRIMEGREEN, a series of high-performance recycled materials, putting sustainability at the heart of the innovation. It features the latest in adidas’ temperature regulation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play. The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – FEEL READY technology, keeping fans comfortable and ready as it absorbs moisture for a dry feeling.

To celebrate the launch of a design inspired by club culture , adidas and Juventus have created a film in collaboration with Turin’s C2C Festival. Narrated by Carlo Pastore and Lil C and scored by Koreless, the film features some of the most exciting music talents in Italy and the UK, including the Gang Of Ducks collective, Koreless, Mana, Romy, Sara Berts and spime.im.

Take in the film here and cop the jersey now via adidas.