PUMA has just dropped Manchester City’s new Away kit for the 2021/22 football season, a jersey that features a clean white base with striking iridescent hits.
The shirt celebrates football as a force for good, with PUMA using a special Dope Dye manufacturing process to reduce water consumption, as well as partnering with the Club’s global charity initiative, Cityzens Giving – which is focused on using football to raise awareness of and access to safe water across the world.
The striking new jersey features water droplets throughout the design, highlighting the safe water program and Cityzens Giving. The club’s crest, PUMA cat, Etihad and Nexen sponsor logos feature iridescent colours, resembling the effect of light breaking through water droplets.
1 in 3 people worldwide lack access to safe drinking water, so to help address this challenge, PUMA has partnered with Cityzens Giving and the Club’s Official Water Technology Partner Xylem to deliver an innovative global program that blends football-based education on water, sanitation and hygiene, and clean water access for communities in need.
The ambition is to reach over 10,000 young people in 3 continents, focusing on Manchester, São Paulo, Buenos Aires and Mumbai. The program has just kicked off with the creation of a clean water tower in Mumbai, producing a safe and long-term supply of fresh drinking water for 1,800 people per day.
Tom Pitchon, Director of City Football Foundation said: “We are proud to be able to use the Club’s Away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need. Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world. Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.”
The new Manchester City Away Kit will debut on pitch against Leicester City in the FA Community Shield fixture on August 7th at Wembley Stadium.