Norwegian club Tromsø IL have launched the first-ever kit in history with a QR code to help highlight sportswashing and human rights issues in Qatar.

Tromsø IL was the first professional club to speak out against the inhumane conditions in the country – and now the club are taking that activism with new levels with the release of the new jersey, which the club will wear on pitch on the weekend.

The kit has been created in collaboration with Amnesty International and Malcolm Bidali, the former migrant worker who was arrested in Qatar for blogging about reprehensible conditions. Arriving with striking pink and blue design that features a QR code that takes you to a page that provides information on what’s going on, on the ground in Qatar.

A statement on the club's website reads: "We can’t pretend football and politics are unrelated, and we must never look the other way when some use our beautiful game to overshadow human rights violations. We can change this together. Stop sportswashing. Keep the game clean."

To find out more information on the kit and the situation in Qatar, head to the Tromsø IL website.