adidas Build Statues in Honour of Female Athletes and Changemakers

More female representation on the streets of London courtesy of adidas.

February 17th 2022

The Three Stripes have immortalized their commitment to grow and support women’s sport by unveiling a series of statues representing several trailblazers in the worlds of football, basketball, dance and rugby.

Arsenal and Netherlands’ striker Vivianne Miedema, former Lioness and Angel City Technical Director Eniola Aluko and Goals4Girls Founder Francesca Brown are some of the individuals fronting this empowering campaign focused around sports bras.

As part of adidas’ latest Bra Collection launch, research highlighted how few women were ‘awarded’ statues in London. According to their findings, the Capital has more monuments of men (21%) and animals (8%) than it does of women (4%).

To help rectify those worryingly low numbers, adidas have honoured some of the UK’s most inspiring, influential and iconic talent across sport, fashion and culture. The 3D printed statues – made entirely from recycled marine farmed waste plastics – aim to increase representation of women in London.

Such representation will only inspire the next generation of changemakers, and help to create a better, more equal future for women and girls in sport.

adidas’ latest Bra Collection offers a range of sports bras that deliver added comfort and better fit for dozens of different activities, enabling more female athletes to participate in sport. And with over 90% of women reportedly wearing the wrong size sports bra, it’s important women have adequate support to prevent long-term discomfort and damage.

Removing barriers to girls and young women accessing the beautiful game is something we can wholeheartedly get behind.

The statues will be placed on the South Bank, under Tower Bridge for the next two weeks before being placed permanently elsewhere. Take a closer look at the statues below.

An array of items from the Bra Collection are now available to purchase via adidas.