Creative studio Fly Nowhere have just launched an innovative initiative with PSG, where the forward-thinking boutique will develop special projects and collaboration merchandise as part of the Ligue 1 giants North American retail expansion.

The NY/Italy-based collective have steadily carved out their own lane in converging football and culture  in recent years, having collaborated with Jameson, C.P. Company and Venezia FC to eye-catching and needle-shifting effect.

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PSG will continue to keep an open-minded approach to their lifestyle positioning that has led them to become an icon of the contemporary sports and style world. The club’s international tours have unveiled new ways to create strong ties with fan culture and collaboration with resident artists and partner-brands in new territories, and Fly Nowhere will be central to orchestrating those opportunities.

Last season's Venezia shirts were some of the best kits in recent memory – and Fly Nowhere were central to making those land as well as they did aesthetically. With those sort of design credentials under their belt, don't be surprised if you see Fly Nowhere's input on PSG jerseys in the coming seasons.

“Paris St Germain is an iconic brand that transcends football. It has the potential to be the biggest sports club in the world. Although they are massive in scale, they are dedicated to developing intimate partnerships with regional football subculture as they share Parisian style across the globe. We couldn’t be more excited to partner with such a great club.” said Mark Lowyns, representative for Fly Nowhere.

Keep it locked to VERSUS for the latest developments in this exciting new partnership.