Get the First Look Inside PSG’s New NYC Flagship Store

Featuring bespoke PSG product 🗼

March 7th 2022

Paris Saint-Germain have just provided a first look into it’s new US flagship store on Fifth Avenue in New York City.

Located in the heart of Manhattan at 587 5th Ave, the outpost will become the first-ever official New York City-based boutique for an international sports club, opening just after the club’s new store the Avenue des Champs-Élysées in Paris and the club’s first US store in Los Angeles one year ago.

The flagship store was created as part of an innovative long-term partnership with Fanatics and will be opened and operated by retail giant Lids. The store will feature an extensive product assortment of team jerseys, headwear and accessories alongside the full range of Nike and Jordan teamwear.

To coincide with the launch, NYC-based boutique creative studio Fly Nowhere will develop special projects and collaboration merchandise with Paris Saint-Germain, with co-branded product set to be available exclusively at the PSG NYC and Paris flagship stores.

There will also be one-of-a-kind collabs, fashion collections and NY-inspired Paris Saint-Germain designs exclusively available to cop at the new location, with one-of-one collectibles such as exclusive signed jerseys and other team items will be available for purchase.

“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said Fabien Allègre, Brand Director at Paris Saint-Germain.

“The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain unique project.”

Before Lids and Paris Saint-Germain open the store on Friday, March 18th, get your first look inside the flagship in the gallery below.