LaLiga Join Forces with Bloomsbury Football to Help Kids in London Kick Ball This Summer

The new sponsorship will support over 5,000 kids playing every week in London.

May 19th 2022

LaLiga has joined forces with Bloomsbury Football to support the London-based charity, who get over 5,000 young people playing football each week.

Based near LaLiga’s London offices in King’s Cross, Bloomsbury Football is a non-profit charity organisation working to get kids involved in high-quality football training. LaLiga will now sponsor Bloomsbury’s youth league in central London from this summer, which will be newly renamed as LaLiga x Bloomsbury Football League.

Founded in 2018, Bloomsbury Football offers an elite football experience to young people aged between 18 months and 18 years old. The organisation is based on three pillars: that access to regular high-quality football training improves mental and physical health, builds stronger communities, and teaches young people valuable life skills, with everyone welcome to play, regardless of ability to pay or play.

In addition to providing official kit donated by LaLiga Santander and LaLiga SmartBank clubs, LaLiga via its UK office will also provide training and expertise for Bloomsbury’s staff, and host Bloomsbury players at LaLiga watch parties from next season.

This is LaLiga’s first community partnership in the United Kingdom, following the opening of the league’s London office in King’s Cross (London Borough of Camden) in early 2020.

Charlie Hyman, Founder & CEO of Bloomsbury Football, said: “It’s amazing that LaLiga is showing their support for grassroots football in London and beyond by supporting our work at Bloomsbury Football. It is so important for all those in the sports industry to show their support of grassroots sporting initiatives, as we really do see the life-changing power that regular physical activity has on young people.

“We are excited to grow our impact through this partnership with LaLiga and continue to change the game for young people in London.”