Premier League Clubs Set to Agree Voluntary Ban on ‘Front-Of-Shirt’ Betting Sponsors

Sleeve sponsors are set to be retained in the new agreement.

July 20th 2022

Following reports of governmental intervention, Premier League clubs are now reportedly set to agree to a voluntary ban on betting shirt sponsorships.

The proposal, which is likely to be phased in through a transition period, will be discussed at a Premier League shareholders’ meeting next week – with the plan needing 14 of the league’s 20 teams to agree on the proposals to go through.

As reported by The Times, clubs will agree on a voluntary ban on front-of-shirt sponsorship deals, while sleeve betting sponsors look likely to remain. Sides are in agreement over the move being undertaken over three seasons so that those who already have deals in place are not directly affected.

The Premier League still has a strong presence of gambling sponsors on football shirts, with Everton and newly-promoted side Bournemouth having recently signed new shirt deals with betting firms and half of last season’s 20 top-flight teams had betting sponsors on their shirts.

Income could be cut by £5 million to £10 million per season for clubs as a result, with pressure set to come from clubs looking for the voluntary ban to be recognised by the UK government.

Teams want this to be taken into account in the negotiations over the amount of money the Premier League should give to the English Football League, with government ministers reportedly not looking at similar action for EFL teams due to the financial hardship it would cause. .

The Times report also states that clubs are expected to delay a final vote until September when the political landscape is clearer following Boris Johnson’s overdue departure in September, with the government having already postponed a whitepaper on gambling reform until his successor arrives.