Venezia FC have just levelled up their aesthetic once again courtesy of a clean new rebrand from revered Munich-based company Bureau Borsche.
Bureau Borsche — renowned for their work with Supreme, Balenciaga, Highsnobiety and others – have evolved the Venetian club’s new brand identity with a bold and discerning design that honours the club’s 114-year tradition while realigning it’s aesthetic for new era.
The Lion of Saint Mark is now dressed in gold and cleverly integrated into the club’s V logo, with the horizontal lines representing the lion’s wings referencing Venetian gondola’s traditional iron prow. The “V” is then accented with the club’s colours of orange and green, which are presented as orange and green flags.
To coincide with the launch of the club’s new identity, Venezia FC have just dropped off their 22/23 pre-match shirt complete with the new crest, with a lookbook celebrating the lagoon city’s boating heritage. Also designed by Bureau Borsche, the 22/23 pre-match shirt flexes Venezia’s effortless streetwear sensibility, with an orange-black-and-green checker design alongside the new emblem and regal Kappa logos, which arrive in an iridescent gold look.
Before the rest of the 22/23 Venezia FC kit collection drops on 7 July, 14 July, and 21 July respectively, take in the lookbook for the pre-match shirt below and cop the kit bow via the Venezia webstore.