Drake’s OVO Sound Will Be Barcelona’s Shirt Sponsor for El Clásico
A collaboration between Spotify, Drake and Barcelona.
Drake’s OVO owl will adorn the front of Barcelona’s home short for this weekend’s El Clásico in a unique collaboration with Spotify.
OVO Sound will officially take Spotify’s usual spot on the front of Barca’s home shirt against Real Madrid to celebrate Drake becoming the first artist to reach 50 billion streams on the platform.
This is the most innovative moment in Spotify’s partnership with Barca so far, which promised to bridge the gap between music and football when it was announced earlier this year.
It’s the latest chapter in Drake’s long association with football. While the Toronto artist famously isn’t tied down to any one team, he’s linked up with everyone from Daniel Sturridge to Mario Ballotelli, kicked ball with Didier Drogba at Stamford Bridge, and single-handedly made Juve’s pink away kit from 2015/16 an iconic piece.
The one-of-a-kind home kit will be debuted on pitch October 16. It’s unconfirmed whether the limited-edition shirts will go on sale.