PUMA Launch ‘Generation Fearless’ Boot Pack for the 2022 FIFA World Cup

Made for the world's stage.

October 7th 2022

With World Cup fever spreading, PUMA has announced their new pack ‘Fearless’ ahead of next month. 

Featuring the brand’s new ULTRA and FUTURE 1.4 models, both boots come ready for the winter in unisex and women’s fit, with ballers Nikita Parris, Memphis Depay, and Neymar fronting the campaign. 

PUMA innovate their new range, introducing ‘ULTRAWEAVE’ technology to their football collection for the first time, making ‘Fearless’ their most lightweight collection yet.

The ULTRA is built to prioritise support. Using a combination of PUMA’s ‘5D PWRPRINT’ and ‘SPEEDPLATE’ technology ensures stability and speed are optimised, with the addition of their ‘TPU’ skin offering durability without compromising its lightweight frame. 

The updated FEARLESS 1.4 is made for those whose game requires vision and skill. Incorporating their FUZIONFIT+ technology alongside the ‘Advanced Creator Zones’, players are given the balance of support and flexibility with optimal grip across the forefoot. 

Arriving in audacious “Fiery Coral/Fizzy Light/PUMA Black/Salmon” colourways, the collection will see stars stand out whilst delivering dazzling performances on the world’s stage. 

The new ‘Fearless’ range is available now at PUMA.com, PUMA stores, and leading retailers worldwide. 

Take a look at the full collection below