Lack of Guidance’s latest campaign takes inspiration from every fan's favourite footballing pilgrimage: the away day.

The Amsterdam-based brand recently dropped its SS23 collection and used dozens of individuals to imitate the essence and feelings that comes with venturing to a new city to watch your beloved team play football.

Decked out in Lack of Guidance's latest tracksuit release, the sleek silhouettes come in muted colours - brown and black - associated with the label, with the track jackets' colour-blocked base being matched perfectly with oversized brown track bottoms.

To complete the fit, a drawstring bag arrives in a match day approved size, with caps championing the Lack of Guidance logo on their sides.

The models are photographed across the city in unposed, totally natural shots, pictured walking en masse as if heading to a game, taking a selfie to document their time in unchartered footballing territory or eating a classic match day snack, a hotdog.

The SS23 collection is available to shop online now.

Take a closer look at the campaign below.