adidas and Juventus Unveil a Sleek New Third Kit for 2023/24

A celebration of all things Turin.

August 17th 2023

adidas and Juventus’ third kit for the 2023/24 season has arrived, with the jersey drawing inspiration from Turin’s industrial revolution and the city’s architecture.

The kit features a charcoal base – a nod to both the city’s industrial heritage and the long line of Juventus goalkeepers that have worn the colour between the sticks. A rib-knit pattern imitates the textures of Turin’s architecture, influenced by its industrial past.

The club crest, sleeve cuffs, and adidas logo stand out against the dark base in ivory, creating an overall sleek, two-toned look. For a chic finish, the shirt is fastened by a black mandarin collar.

The shirt is made entirely out of recycled materials, with the on-pitch version featuring HEAT.RDY technology to keep players comfortable through every moment of the match. The replica version is made with AEROREADY technology to ensure fans stay dry in the stands.

The new kit will be worn for the first time against Udinese on 20 August. The jersey is available to purchase on the adidas website, Juventus’ online store, and select retailers.

Take a closer look at the kit below.