For their 2023/24 third kit, PUMA and AC Milan looked to their global fanbase, celebrating diversity and uniting Rossoneri supporters around the world.
The kit arrives in a dreamy gradient, with shades of pink, purple and blue blending into each other seamlessly. The colour combination reflects the culture of inclusivity encapsulated in the club’s RespAct Manifesto – a series of initiatives to promote equity, diversity and inclusion, as well as further the club’s commitment to fighting all forms of prejudice and discrimination.
The shirt’s unique and colourful base is complemented by a pink monochromatic version of AC Milan’s badge, with a pale blue star above it. The PUMA logo and shirt sponsor are the same shade of blue.
Casper Stylsvig, Chief Revenue Officer at AC Milan, said: “This kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colours.
“We are proud to launch this kit and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favourite team, but also to make them feel proud of their identity.”
Take a closer look at the kit below.