adidas Launches New Football Lifestyle Collection With Pusha T, Adekunle Gold and More

Taking blokecore to another level.

September 13th 2023

adidas has unveiled the LFSTLR collection, reimagining football jerseys through a streetwear lens.

Leaning into blokecore’s current dominance in the fashion scene, as well as the general trendiness of football kits in the past decade, the LFSTLR collection focuses on wearability over performance. adidas’ major European clubs are all featured in the range, with their third kits getting an off-pitch remake.

The shirts are made with heavier fabrics for increased comfort, making them perfect for everyday wear. A tonal adidas logo and no shirt sponsor places all the focus on the club crests, creating a sleek, stylish look.

To launch the collection, adidas called on a large host of global talent to front the campaign, including Pusha T and Conducta for Arsenal, and afrobeats star Adekunle Gold for Manchester United.

The LFSTLR collection is available to purchase on the adidas website and select retailers.

Take a closer look at the collection below.