VERSUS is the first platform dedicated to showcasing the cultural convergence happening across the worlds of sport, music and style.

Whether it’s Paul Pogba’s work with Stormzy, Anthony Joshua’s partnership with Beats by Dre or PUMA’s ongoing partnership with Trapstar, the parallels between sport, music and style are closing as the next wave of creators indulge in all three.

Grime and hip-hop has become the soundtrack to football, while high-end fashion brands are looking to the football field for creative inspiration. Athletes have now become cultural icons, not just sporting ones.

With a premium presence across site and social, VERSUS will provide access to the personalities driving this cultural convergence and explore the inspirations fuelling it.

VERSUS has arrived. Change the game.