VERSUS is the platform championing the future of football and its rising influence on new music and culture.
The game’s new wave of young athletes are changing football as we know it. Ballers like Jadon Sancho and Callum Hudson-Odoi are pushing tek to new levels, gamechangers like Marcus Rashford and Rhian Brewster are crossing cultures to become points of reference in grime and UK rap, while the likes of Raheem Sterling and Hector Bellerin are speaking up for social issues and empowering communities.
Off the pitch, football now runs the streets. Collaborations between the likes of PSG x Jordan and Juventus x Palace have produced some of the hottest streetwear drops of any given year, while the likes of Dave, AJ Tracey, Headie One – and even Drake – are making football a big part of their identity.
With a premium presence across site and social, VERSUS will provide access to the personalities driving this cultural convergence and explore the inspirations fuelling it.
VERSUS is pushing culture forward – on and off the pitch.