With the Euros underway, the two collaborated to bring together MP Nadia Whittome, and writers Amie Cripps and Um-E-Aymen Babar, all of which are playing their part in changing the landscape of women’s sport.
Sludge aims to engage younger audiences with politics, frequently partnering up with creators from varied underrepresented backgrounds. In light of the Euros, their latest campaign aims to celebrate women navigating obstacles and thriving in their fields.
The shirts donned in their campaign were designed by Offside Outlet founder Ayesha Brown, with Nottingham-based Art of Football taking the lead on all things manufacturing. These women work towards the same goals to show how sport can once again unify and inspire.
Brown’s inspiration behind the design bears reference to the “classic moments” in women’s football that the game was robbed of, the game being banned in the U.K for half a century. In a bid to open the floor for the next generation of voices in women’s sport, the jersey is adorned with a custom patch inscribed with Ayesha’s mantra for women’s football: “Say less, listen more”.
The faces of the campaign are fans of sport in their respective fields, all using their platforms to discuss how sport and social issues intersect.
MP for Nottingham East, Nadia is a self-proclaimed Forest fan, who has openly discussed the ability of football to unite communities.
Amie is the Women’s Football Editor here at VERSUS, championing the game through her written work that explores sport’s intersections within society and culture.
Journalist Um-E-Aymen also explores the intersections of sport, using the field as a medium to engage with more nuanced discussions surrounding the media and social landscape.
All three embody how sport is used as blazing defiance for politics, gender equality, and race – their work celebrating and tackling the many complexities of sport through their own experiences.
Shirts are available to buy now via Art of Football.
Takes a closer look at the kit below.