Borussia Dortmund is the Champions League destination driving the most travel demand among football fans, according to new research from Expedia Live ahead of this year's UCL final.
Having combed through the data from all 125 of this season's Champions League games, Expedia Live's "Travel the Beautiful Game" report reveals the most dedicated away fans, the most in-demand journeys, and favourite matchday cities.
Three of Borussia Dortmund's home games featured in the top 10 of fixtures that drew the most travel demand. Borussia Dortmund’s UEFA Champions League games this season drove on average 145% of increased interest in the city, with a high of 260% around the Paris Saint-Germain group stage game and 185% for the opener against AC Milan.
Further data from Expedia revealed that Dortmund and Barcelona are the only two cities from this year’s UEFA Champions League season run that have seen travel searches spike for every single home fixture. Unexpectedly, the footballing cities of Munich and Paris are down on average 5%.
Michele Rousseau from Expedia said: “If European football fans have taught us anything this season, it’s that Dortmund and Copenhagen need adding to your travel wish list. That yellow wall of Dortmund, along with the well- travelled fans of Real Madrid, will descent on London for this year’s Final, and nothing beats being there to experience matchday in the city. Our Expedia study showed that fans are most looking forward to visiting the iconic Tower of London and Big Ben but also want to check out London’s foodie scene – the number one activity fans like to experience when travelling to away games.”
With London bracing for an influx of football fans for the UEFA Champions League Final on June 1, Expedia has partnered with artist Kelly Anna on a special artwork and limited-edition jersey that brings to life travelling the beautiful game across Europe, all the way to London. The artwork will be unveiled at Expedia Live’s activation at the UEFA Champions Festival in Trafalgar Square, taking place from May 30 to June 2, with the limited-edition jerseys up for grabs during the weekend.
For a London city guide, visit Expedia Live — the destination for fans to book travel and experiences.