Unknown T Fronts Daily Paper and Beats New Studio Buds Collab Campaign

The campaign explores T's musical journey so far.

May 25th 2022

Beat and Daily Paper launch have just dropped their debut collaboration together, with Unknown T flexing the special-edition pair of Beats Studio Buds in the new campaign.

Inspired by hip-hop in line with references weaved into Daily Paper’s SS22 collection, the graphics incorporated into the sweat-resistant buds and charging case is influenced by New York City’s 80s and 90s hip-hop and graffiti scene.

The light-weight earbuds bring quality Active Noise Cancellation and up to 24h of battery life, with the exterior box packaging covered in Daily Paper tags with a custom co-branded decal inside.

Ugandan-British rapper Unknown T is the hero talent for the collab, with visuals following his musical journey so far. Directed by Ciesay from Places + Faces, the visuals start from his bedroom where he’s scribbling down his first lyrics to the young rapper working in the studio to him getting ready backstage before a big show.

You can cop the special-edition collaboration from The Daily Paper website and across Daily Paper Flagship stores in Amsterdam, NYC and London, from Thursday May 26.