Football is a simple game but succeeding at the highest level is never easy. The road to the top is rarely linear, but society’s shortening attention span means some fans expect instant success from a new player – and lose faith in them faster than ever if performances take time to materialise.
Ademola Lookman knows this better than anyone. After arriving as a promising forward with Charlton Athletic at 17-years-old – scoring five goals in his first season and attracting attention from England’s biggest teams – he joined Everton for £11m as a 19-year-old before a series of up-and-down spells with RB Leipzig, Fulham, and Leicester.
He never quite hit the heights people expected in those early years but in 2024, he’s moved from false dawns to shining star as the deserved African Footballer of the Year and Europa League winner with Atalanta. From Peckham pitches to podium finishes, Lookman’s story is a reminder that greatness moves on its own time – and that matters more than ever when football feels like it’s moving faster than ever before.
Last season was one like no other for Ademola – years of grinding resulted in countless blessings. People will hail up the historic Europa League final hat-trick, but that night matters even more when you look at the context of his previous season and what that tells us about him, and those who want to be just like him.