‘VERSUS 50’ Celebrates the Most Influential People in New Football Culture

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VERSUS and Chivas Regal pay tribute to the trailblazers shaping the future of football, community and culture.

Jul 22, 2024
Corey Pellatt
Words by
Photography by

Introducing ‘VERSUS 50’ – a landmark celebration of the 50 individuals who are rising up to shape new football culture – from VERSUS and Chivas Regal.

The beautiful game is now the most influential force in culture and society – impacting the worlds of music, style, art, activism, sustainability, equality and more like never before.

Players are walking at fashion weeks for the biggest brands in the world. Music artists are tapping into the game’s culture via lyrics and styling. A new wave of apparel designers are being inspired by football’s unmatched aesthetic. The sport has become a vehicle to advance conversations around race, gender equality and sustainability.

The game is more creative, inclusive and progressive than ever before. But this change didn’t happen by itself.

A global cast of photographers, writers, designers, campaigners, creatives and players have together powered a new zeitgeist that has football firmly at its epicentre.

‘VERSUS 50’ from VERSUS and Chivas Regal is our first ever chance to celebrate the game’s cultural community – and we want your help.

We’re creating the new football culture ‘Hall of Fame’ that’s 50 names strong and you can submit your nominations now. Whether you’ve been personally touched by someone’s work or inspired from afar, this is your chance to give a changemaker their flowers.

Submit your entries here.

Nominations close at midnight on August 5.

No items found.
No items found.

‘VERSUS 50’ Celebrates the Most Influential People in New Football Culture

VERSUS and Chivas Regal pay tribute to the trailblazers shaping the future of football, community and culture.

Jul 22, 2024
Corey Pellatt
Words by
Photography by

Introducing ‘VERSUS 50’ – a landmark celebration of the 50 individuals who are rising up to shape new football culture – from VERSUS and Chivas Regal.

The beautiful game is now the most influential force in culture and society – impacting the worlds of music, style, art, activism, sustainability, equality and more like never before.

Players are walking at fashion weeks for the biggest brands in the world. Music artists are tapping into the game’s culture via lyrics and styling. A new wave of apparel designers are being inspired by football’s unmatched aesthetic. The sport has become a vehicle to advance conversations around race, gender equality and sustainability.

The game is more creative, inclusive and progressive than ever before. But this change didn’t happen by itself.

A global cast of photographers, writers, designers, campaigners, creatives and players have together powered a new zeitgeist that has football firmly at its epicentre.

‘VERSUS 50’ from VERSUS and Chivas Regal is our first ever chance to celebrate the game’s cultural community – and we want your help.

We’re creating the new football culture ‘Hall of Fame’ that’s 50 names strong and you can submit your nominations now. Whether you’ve been personally touched by someone’s work or inspired from afar, this is your chance to give a changemaker their flowers.

Submit your entries here.

Nominations close at midnight on August 5.

No items found.
No items found.

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‘VERSUS 50’ Celebrates the Most Influential People in New Football Culture

VERSUS and Chivas Regal pay tribute to the trailblazers shaping the future of football, community and culture.

Words by
Corey Pellatt
Jul 22, 2024
Photography by
Example of image caption
Image caption goes here

Introducing ‘VERSUS 50’ – a landmark celebration of the 50 individuals who are rising up to shape new football culture – from VERSUS and Chivas Regal.

The beautiful game is now the most influential force in culture and society – impacting the worlds of music, style, art, activism, sustainability, equality and more like never before.

Players are walking at fashion weeks for the biggest brands in the world. Music artists are tapping into the game’s culture via lyrics and styling. A new wave of apparel designers are being inspired by football’s unmatched aesthetic. The sport has become a vehicle to advance conversations around race, gender equality and sustainability.

The game is more creative, inclusive and progressive than ever before. But this change didn’t happen by itself.

A global cast of photographers, writers, designers, campaigners, creatives and players have together powered a new zeitgeist that has football firmly at its epicentre.

‘VERSUS 50’ from VERSUS and Chivas Regal is our first ever chance to celebrate the game’s cultural community – and we want your help.

We’re creating the new football culture ‘Hall of Fame’ that’s 50 names strong and you can submit your nominations now. Whether you’ve been personally touched by someone’s work or inspired from afar, this is your chance to give a changemaker their flowers.

Submit your entries here.

Nominations close at midnight on August 5.

No items found.
No items found.

‘VERSUS 50’ Celebrates the Most Influential People in New Football Culture

VERSUS and Chivas Regal pay tribute to the trailblazers shaping the future of football, community and culture.

Jul 22, 2024
Corey Pellatt
Words by
Photography by

Introducing ‘VERSUS 50’ – a landmark celebration of the 50 individuals who are rising up to shape new football culture – from VERSUS and Chivas Regal.

The beautiful game is now the most influential force in culture and society – impacting the worlds of music, style, art, activism, sustainability, equality and more like never before.

Players are walking at fashion weeks for the biggest brands in the world. Music artists are tapping into the game’s culture via lyrics and styling. A new wave of apparel designers are being inspired by football’s unmatched aesthetic. The sport has become a vehicle to advance conversations around race, gender equality and sustainability.

The game is more creative, inclusive and progressive than ever before. But this change didn’t happen by itself.

A global cast of photographers, writers, designers, campaigners, creatives and players have together powered a new zeitgeist that has football firmly at its epicentre.

‘VERSUS 50’ from VERSUS and Chivas Regal is our first ever chance to celebrate the game’s cultural community – and we want your help.

We’re creating the new football culture ‘Hall of Fame’ that’s 50 names strong and you can submit your nominations now. Whether you’ve been personally touched by someone’s work or inspired from afar, this is your chance to give a changemaker their flowers.

Submit your entries here.

Nominations close at midnight on August 5.

No items found.
No items found.