PUMA and Daily Paper are taking it to Africa for their second collection.
The global sports brand and the Amsterdam-based streetwear label are paying tribute to PUMA’s 20-year long commitment to African football in a new collaboration that brings together sports-inspired designs and authentic African flavour.
The AW 17 collection pays homage to PUMA Football’s national team kits, team gear and classics sneaker silhouettes from the archive, with an infusion of contemporary streetwear style courtesy of Daily Paper.
Founded in 2010, Daily Paper have made their mark in the streetwear scene showcasing their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. This time, the brand used intricate graphics and color-blocking patterns reminiscent of the classic kits from the likes of PUMA-sponsored Ghana, Cameroon and Ivory Coast. The collection pieces also prominently features the number 20 written in Amharic, a Semitic language spoken in Ethiopia.
In a further sign of this collection’s love of Africa, PUMA and Daily Paper have appropriated all marketing funds for this release towards the building of a football pitch and facilities at the Accra Senior Girls School in Ghana.
The pitch will not only serve the school but other communities in Accra, furthering the development of the sport and empowering young people for the future. The project was made possible in cooperation with the Right to Play foundation. A short film documenting this endeavour will be screened in several cities starting September 21st.
The PUMA x Daily Paper AW17 Collection drops on September 16th via stockists ASOS, Hanon and 5 Pointz.