Beat and Daily Paper launch have just dropped their debut collaboration together, with Unknown T flexing the special-edition pair of Beats Studio Buds in the new campaign.
Inspired by hip-hop in line with references weaved into Daily Paper’s SS22 collection, the graphics incorporated into the sweat-resistant buds and charging case is influenced by New York City’s 80s and 90s hip-hop and graffiti scene.
The light-weight earbuds bring quality Active Noise Cancellation and up to 24h of battery life, with the exterior box packaging covered in Daily Paper tags with a custom co-branded decal inside.
Ugandan-British rapper Unknown T is the hero talent for the collab, with visuals following his musical journey so far. Directed by Ciesay from Places + Faces, the visuals start from his bedroom where he’s scribbling down his first lyrics to the young rapper working in the studio to him getting ready backstage before a big show.
You can cop the special-edition collaboration from The Daily Paper website and across Daily Paper Flagship stores in Amsterdam, NYC and London, from Thursday May 26.