October’s Very Own unveil their inaugural UK store.

The London flagship store, the first of its kind outside of North America, offers visitors a one-of-a-kind OVO retail experience in Europe, and is as sharp and clean as you'd expect.

Located in the building that received the prestigious 2017 OAS Development Awards for Best West End New Build, the 150 sq.m retail space will offer premium apparel, capsule collections and exclusive product drops from OVO.   The London flagship store is a physical manifestation of the brand's "classic OVO theme" of style, quality and attitude, and was created by October’s Very Own in conjunction with Brinkworth and Wilson Brothers. The London Flagship opens to the public on the 17th November at 12pm GMT. OVO London Flagship1C Poland St.Soho, LondonW1F 8PR Store HoursSunday 12PM - 6PMMonday through Saturday 12PM-7PM