Amsterdam’s Daily Paper and PUMA are working together to secure the future of African football.
The two brands recently dropped a collaborative autumn/winter collection paying homage to PUMA’s national team kits, team gear and classics sneaker silhouettes, with an infusion of contemporary streetwear style courtesy of Daily Paper.
Alongside the collection, PUMA and Daily Paper have donated funds towards the development of football in Ghana in cooperation with Right to Play. A brand new football pitch was developed at the Accra Senior Girls School in Ghana in what was once a dumping ground. The new pitch will not only serve the school but other communities in Accra, supporting the development of the sport amongst young footballers and empowering them for the future.
A PUMA partner of Ghana Football Association since 2005, Ghana is also the motherland of one of the Daily Paper founders.
A film documenting the project – which was entirely shot in Ghana – just dropped and features the Daily Paper crew Hussein Suleiman, Abderrahmane Trabsini and Jefferson Osei, goalkeeper for the Ghana Black Stars Richard Ofori, and French Afro-Trap rapper MHD.
The PUMA x Daily Paper AW17 Collection is available now via stockists ASOS, Hanon and 5 Pointz.