Inter Milan will reportedly be ending their iconic shirt sponsor partnership with Pirelli tyres after this season to an end an era of unprecedented drip at the Nezzazzuri.
After PSG ditched their iconic Fly Emirates sponsorship ahead of the 2019-20 season to link up with Accor Live Limitless, Inter are the next club to have an ultra-clean sponsor chalked off their shirts.
Pirelli’s logo has been on Inter Milan’s kits since the 1995-96 season – making it one of the longest shirt sponsorship partnerships in football history – in a deal worth €10.5 million per season. Chinese real estate group Evergrande is set to take over from the tyre company and become the main shirt sponsor of Italian giants from 2021, according to a report from Gazzetta dello Sport.
It appears Inter’s cold third shirt for the 2019-20 season – which celebrated their Pirelli partnership with a motor racing-themed design and campaign – would be the last hurrah for one of the drippiest shirt designs in the game.
According to Gazzetta, Inter owner Zhang Jindong is seeking greater revenue opportunities for the team as they bid to stay in touch with the rest of the European elite, with Chinese media outlet Titan Sports claiming Evergrande Group car brand Hengda Hengchi will become the club’s new main sponsor.
Inter will pocket an estimated €100 million from the deal, with Evergrande affiliate Jinndong already owning a majority stake in the club worth a reported €270 million back in June 2016.
In other club merch news, Nike have blessed Paris Saint-Germain with two hard windrunner puffer jackets just in time for winter.