VERSUS, Kick Game and The FA came together to celebrate one of the biggest Emirates FA Cup finals of all-time in 'The Final Cut', a special event that took over Kick Game's Covent Garden store with the latest and greatest faces in new football culture.
While this weekend's clash between Manchester United and Manchester City promises to be one of the most dramatic finals of all-time on the pitch, this is also a moment to symbolise how much football is impacting culture and society off the pitch too.
Chuckie Lothian welcomed special guests Mist, Chuboi, Kennedy Taylor and Emelia Gayner for a pre-match preview that saw them debate which club and players have the most impact in wider culture. A-Star Barbers were represented on the night and handing out free trims before game day, giving fans a chance to get shaped up like their favourite players.
Chuboi stepped up to the plate on FIFA 23, with anyone who could best him winning a pair of sneakers courtesy of Kick Game. On the decks, Kennedy Taylor provided her signature sounds all night long and Brixton Brewery kept the drinks flowing. The store itself was styled out in themed sneaker displays representing each team, while some iconic club kits made an appearance thanks to Classic Football Shirts.
Get a closer look at 'The Final Cut' in the photos below.