Nike Sportswear have just dropped off a forward-looking new collection steeped in the future: Nike Sport Pack.
The collection features lively graphics, textiles and silhouettes that look back at classic Nike designs as well as giving it a new, cutting-edge feel. The range seeks to "distort the boundaries of sport" with a range that is dripping personality.
Nike have got some pretty heavyweight talent to model it too. Kylian Mbappé, Odell Beckham Jr., Sloane Stephens, and Mabel are all pictured stunting in the new range, which serves up yet more slickness from the Swoosh brand.
Speaking on the new collection, Senior Design Director Ricky Hendry said, “The block logo represents the disruptive nature of the Nike Sport Pack collection, and for the first time distorts the NSW Futura logo, which offers a new direction for Nike Sportswear apparel. We are referencing our own history and heritage in a way that's uniquely Nike," says Hendry. "It goes back to that idea of a cut-and-paste sensibility — taking things from different eras or different reference points and putting them together."
The collection is available globally from August 16.