Juventus Launch a Clean New Clothing Capsule, ‘Icon Collection’

'Life is a matter of black and white'

January 14th 2019

Over the years, Juventus strips have been widely regarded as the most street-ready football shirts out, with everyone from Drake to Pusha T donning the jerseys down the years. Now, the club has gone one step further by dropping an entire clothing collection featuring the Old Lady’s newly-redesigned logo.

Juventus’ self-branded lifestyle collection arrives without any involvement from the club’s main sponsor, adidas, and channels the Italian giants’ heritage with a throwback and luxe vibe apparent throughout the new range. The collection includes denim jackets, jeans, tracksuits, hoodies and tees, which feature the ‘J’ icon or the tag-line “Life is a matter of Black and White”.

Juve stars Federico Bernardeschi, Emre Can and Douglas Costa front the campaign, shot by nss Magazine’s Vincenzo Schioppa. Check out pieces from the new collection below.

Prices for the Juventus Icon Collection start from €49 for the tees and go up to €189 for the turtleneck sweater. The range is available to cop now from the Icon webstore.