adidas and Juventus have unveiled their new away kit for the 2023/24 season, bringing back the familiar shade of Juventus pink for the nature-inspired jersey.

The kit’s design replicates the pattern of the Italian Alps – particularly Monte Rosa – that provide a backdrop for Turin. The white base reflects the snow-capped peaks of the Alps, while pink and grey stripes feature a rocky texture synonymous with mountains. The Three Stripes, club crest, and shirt sponsor arrive in black, contrasting the light-coloured shirt.

The jersey is made entirely out of recycled materials, with the on-pitch version utilising HEAT.RDY technology for optimal comfort while playing. Alternatively, the fan replica features AEROREADY technology to keep the body dry.

The new kit is available to purchase now on the adidas website, Juventus’ online store, and select retailers.

Take a closer look at the kit below.